Style guide

Also known as photography style guide. Category: E-commerce and workflow

A photography style guide defines how a brand's products are photographed: angles, framing, background, lighting, styling, number of images and file specifications. It keeps results consistent across photographers, studios and seasons.

How PhotoRobot uses it

In PhotoRobot workflows, items are sorted to shelves by style guide, and the guide's angles and settings are implemented as presets. PhotoRobot's tutorial explains how to create a fashion photography style guide.

See on photorobot.com

  • Image consistency: All product images in a range sharing the same angles, framing, lighting and background.
  • Preset: Saved PhotoRobot Controls settings for capture and editing, applied automatically to similar products.
  • Marketing angle: A predefined, commercially attractive view of a product used in listings and campaigns.
  • Product styling: Preparing and arranging a product so it looks its best before it is photographed.
  • Sort to shelves: PhotoRobot Controls feature that assigns workspace and preset to an item by scanning a shelf code.

Where this term appears on photorobot.com

Mentioned on 33 pages of photorobot.com. The 20 most relevant:

  1. How to Create a Fashion Product Photography Style Guide (Tutorial)
    In this PhotoRobot tutorial, we share how to create a fashion product photography style guide that converts and ensures consistency.
  2. Shoe Photography - Still Images, Style Guides and Workflow (Blog)
    …and capturing still images of footwear for the web with automated studio solutions and style guides.
  3. Professional Tips for Footwear Product Photography (Tutorial)
    If following a brand style guide, the stylist will know exactly how to prep the footwear.
  4. How to Photograph Eyewear for Online Product Presentation (Tutorial)
    Typically, brands will have a style guide that dictates how to photograph different types of products.
  5. Photographing Footwear in the PhotoRobot Workflow (Video)
    Watch a footwear photography demo featuring style guide automation of still images using PhotoRobot’s Case 1300 with Robot Arm expansion.
  6. Fashion Photography: How to Select the Best Ghost Mannequin (Tutorial)
    Next, with any fashion eCommerce, brands have a style guide to follow.
  7. How to Photograph Models on a Catwalk: Directing and Poses (Tutorial)
    …and PR purposes? (Usually, professional studios will have this information from a brand style guide.
  8. eCommerce Photography - How to Optimize Production (Blog)
    Studios configure and save each Preset in the software to automate by style guides, staging, and image overlay.
  9. Simple Product Portfolio Production: PhotoRobot Wizards (Blog)
    In this way, outputs consistent with a brand style guide are easily achievable for machine operators of nearly any user-level.
  10. 360° Product Photography - Content Formats and Production (Blog)
    Product prep: observing style guides, setting the scene, hardware & software prep; 3.
  11. How to Film Models on the Virtual Catwalk (Tutorial)
    …photos and angles will be most important for marketing or PR purposes? (Here, the brand style guide will often dictate what types of photos we need.
  12. Introducing the PhotoRobot Touch iOS Mobile Application (Blog)
    …example, workflow steps might require taking specific detailed shots as required by a style guide.
  13. 9 Tips: How to Photograph Clothing on a Ghost Mannequin (Tutorial)
    The software also allows us to create and save style guides as “presets”, which we can then use when photographing similar types of clothing.
  14. Packshot Photography - What is it, and How to Produce It (Blog)
    Certainly, it depends on the brand style guide, as well as where and in which format they’re advertising.
  15. PhotoRobot Workflow Demonstration - Video Recap (Video)
    …to repeat capture and editing settings for similar types of objects, outputs, and style guide requirements.
  16. What is Product Photography Automation? (Glossary)
    …new products, lower the cost per image, and guarantee strict adherence to the brand's style guide.
  17. Fashion Photography of a Blazer on a Ghost Mannequin (Tutorial)
    Then, with PhotoRobot_Controls, we can create and automate style guides, and we have a special function we call Chromakey.
  18. Fashion Photography of a Cardigan on a Ghost Mannequin (Tutorial)
    Save and automate style guides, and deploy Chromakey for automatic pole removal, compositing photos, and achieving the ghost mannequin effect.
  19. Fashion Photography of Denim Jeans on a Ghost Mannequin (Tutorial)
    Create and automate style guides, and discover Chromakey for automatic pole removal, compositing photos, and creating the ghost mannequin effect.
  20. Fashion Product Photography Styling Tools & Accessories (Tutorial)
    Use clips together with styling pins to shape and style clothing according to your brand’s style guide.

…and 13 more pages.

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